Product development and frontend · 2025
We Are Nubi built Overgie's frontend end to end, a platform that connects creators and brands with their fans: community, exclusive content and digital collectibles in one product. The challenge was making it feel like a consumer social network, not a web3 app: following a creator, buying a collectible or entering an auction without knowing what a wallet is. Design was led by Seele Studio; we handled product development and the complete frontend. It's one of Nubi's custom software development projects.
Being a fan had to be worth it.
Overgie wasn't a feature, it was an entire product: profiles, posts, comments, likes, followers, direct messages and notifications, coexisting with a web3 layer of NFT collections, minting and auctions. The challenge was making all of that feel like a consumer social network and not a dapp: a fan had to be able to follow their favorite creator, buy a collectible or join an auction without knowing what a wallet is or what's happening underneath.
We built the platform's complete frontend: the post, comment and like system, followers, direct messages and notifications that make Overgie a living community. On top of that we integrated the collectibles layer: creating collections, buying digital pieces and an auction system for drops. And for anyone who'd rather pay like on any ecommerce, they can: traditional payments coexist with crypto.
Overgie ended up with a platform where following a creator and buying a collectible are part of the same experience, with no web3 friction for the end user.