# Decentraland

Web development · 2025

Live site: https://decentraland.org

We Are Nubi developed the promotional sites for Decentraland's four flagship events (Music Festival, Art Week, Career Quest and Metaverse Fashion Week) in 2025. On top of GM Studios' creative direction, we built four sites in React on the same technical base, focused on animation and performance: smooth scroll, animations choreographed to the rhythm of each event, and a shared system that made every site ship faster than the last. It's one of Nubi's custom web development projects.

Every metaverse event starts on the web.

## The challenge

Decentraland's events are global and date-bound: when they're announced, the site has to be ready, and once they end, it's already done its job. Every site had to live up to an international event (spectacular, animated, with lineups and schedules that change until the last minute) while also loading fast for an audience arriving from anywhere, on any device.

## The solution

We built all four sites in React on the same base, which let us repeat the formula without repeating the website: smooth scroll, animations choreographed to the rhythm of each event, and a shared system that made every new site ship faster than the last.

## The projects

The Music Festival, a multi-day virtual music festival inside Decentraland; Art Week, a free, four-day virtual art festival; Career Quest, a virtual job fair for the web3 ecosystem; and Metaverse Fashion Week, the metaverse's fashion week, with its own site at mvfw.org.

## Credits

- Creative direction: GM Studios
- Web development: Nubi

[Work](https://www.wearenubi.com/work.md)