Custom software and data infrastructure · 2025
The infrastructure for La Diez to make decisions with their own data, not intuition, across the whole company.
Data that existed but never talked to each other.
La Diez had valuable information spread across areas and channels, with no centralized way to access it. Each team managed its own numbers separately, and getting a full view of the business meant long manual processes. Strategic decisions, from campaigns to production, were made more on intuition than on real data.
From data to operations.
We built La Diez's full data infrastructure, bringing information from every area and channel into one place. On top of that, we built a fully custom reporting system with daily, weekly and monthly dashboards covering sales, channels, hours, demand distribution, top sellers and cross sell, among other metrics. Leadership can now connect directly to their data through Claude via MCP and query any part of the business in natural language. That same infrastructure now feeds something beyond reports: we designed a demand estimation system that calculates how much each point of sale will need and sends that projection automatically to the production center, with no one building the order by hand. La Diez went from scattered data to running end to end on that same data.
We worked alongside operations, sales and marketing at La Diez: which metrics to track, how to visualize them and which insights to prioritize was defined iteratively, focused on what each team actually needed to decide and operate.
Nubi has built the foundations for us to become a data-driven company. We now have easy access to our own data. — Luis, Co-Founder of La Diez