Automation & web development · 2026
Behind the Hey Archie site —pixel-perfect and full of animation— runs an ecosystem of agents that builds a tailored landing for each lead. We built that whole engine: from reading the lead in HubSpot to the automatic deploy on Vercel.
One landing per lead doesn't get built by hand.
Capturing leads with a single generic site leaves money on the table. Every lead that comes in through HubSpot arrives with its own context —industry, size, pain— and a one-off landing converts far better than one-size-fits-all. But building a bespoke page per lead, with its copy, its components and its deploy, isn't viable by hand: it scales neither in time nor in people.
Let the agents build the page, not the people.
We designed an ecosystem of agents that produces landings end to end. The agent reads the lead's information from HubSpot, picks from a catalog of components and a set of skills, and generates the landing straight into Sanity as the content source. From there it deploys itself on Vercel. Depending on each page's goal, the system chooses the render strategy: client-side rendering for the most interactive experiences, and SSG for those that need to show up in search engines and AI answer engines (SEO and AEO). The sales team goes from writing pages to reviewing the ones the agents already left ready.
The agent doesn't improvise: it works over a catalog of already-designed components and a set of skills that define how to combine them, what copy to write and how to structure the page. It generates everything in Sanity, which acts as a versionable content source, and triggers the deploy on Vercel. The render decision is the system's own: CSR when interaction comes first, SSG when the page needs to be found. Adding a single new component to the catalog is enough for every future landing to be able to use it.