Web development · 2025
The promotional sites for Decentraland's flagship events: Music Festival, Art Week, Career Quest and Metaverse Fashion Week. Four websites built with a focus on animation and performance, inviting the world into the metaverse.
Every metaverse event starts on the web.
Decentraland's events are global and run on a date: when they're announced, the site has to be ready, and once they're over, its job is done. Each site had to live up to an international event —spectacular, animated, with line-ups and schedules changing until the very last minute— while loading fast for an audience arriving from anywhere, on any device.
We built the four sites on a shared foundation, which let us repeat the formula without repeating the website: smooth scrolling, animations choreographed to the rhythm of each event, and a shared system that made every new site ship faster than the one before.
The Music Festival, a multi-day virtual music festival inside Decentraland; Art Week, a free four-day virtual art festival; Career Quest, a virtual job fair for the web3 ecosystem; and Metaverse Fashion Week, the metaverse's own fashion week, with its dedicated site at mvfw.org.